Market Jar

The Differences Between Micro-Influencers And Macro-Influencers

Influencer Marketing is the topic on everyone’s lips. People have their eyes fixed on the ball but do they know where to start? Just a quick breakdown on everything you need to know about INFLUENCERS.

What Is Social Media Marketing

We live in a technology driven world. Social media platforms like Facebook, Instagram and Pintrest are definitely a part of our everyday lives. Do you need info on the latest trends and topics just go online! So why not use social media for business purposes?

Some Benefits Of Influencer Marketing People Generally Overlook

It shows authority and it builds trust. People are more willing to invest and believe in someone/something they know is genuine.

What Is Content Marketing?

We live in a social media driven world. What started out as a platform to house information and make connections with friend and family, is now begin used to market and advertise products and services.

Tik Tok Marketing – Latest Trend

By now you’ve heard of the latest social media platform. Used to find influencers, promote your brand or to create your own original content.

Influencer Marketing

It is the latest development in the marketing world. People are now using social media platforms such as Facebook, Instagram and twitter to promote and sell products and services.

Some Predictions For The Influencer Marketing World In 2019

As we all know influencers are everywhere, it’s almost too easy. Here are some predictions for 2019.

How To Plan And Make A Social Media Content Calendar:

Whether you’re a trained perfectionist or just super organised. It’s always good to have a plan, especially when using social media.

Authenticity Matters Now More Than Ever

People everywhere are taking notice of Influencer Marketing. One of the best tips I can give is to be authentic. Think of your brand as a person. Something people can relate to and understand on a personal level.

Social Media Brand Strategy Done Effectively Through The Usage Of Influencers

The South African marketing landscape is set to close the gap that has been noted in relation to successful usage and trends of micro-influencers globally.

Social Media Influencer Campaign Metrics

A recent comprehensive study conducted by World Wide Worx (South Africa's leading independent technology market research...

User Generated Content: "Narcissistic Vs Quality" General

All social media platforms start out as social networks, and eventually morph to become content management systems (with the exception of SnapChat).

Quality Vs Quantity – The Great "Reach" Debate: "Go Deep, Not Wide"

There is a psychological quality to branding and marketing that is sometimes hard to quantify – brands need to care and show people the quality of who they are and what you are and what you do that improves a consumers life. This is the humanising factor.

Stop Treating Your Consumers Like They Are Idiots

Increased consumer scepticism and an every-increasing connection to digital content, specifically user generated content has shifted the power of the brand to the consumer.

Be Authentic – Micro-Influencer Marketing

With "authentic" being the latest marketing buzzword, marketers are increasingly struggling to produce the authentic content that consumers

Why Facebook's Algorithm Change Is Great For Influencer Marketing

Millions worth of budget have been spent by brands into building their audiences on big social networks, and in an ironic twist the social networks are now making brands pay to reach their very audience that brands grew. The organic reach on Facebook for brands is now on 2%.

Social Media Algorithms & Marketing

Marketers utilising social media to target their consumers are at the mercy of the constantly changing algorithms.