Authenticity matters now more than ever

People everywhere are taking notice of Influencer Marketing. One of the best tips I can give is to be authentic. Think of your brand as a person. Something people can relate to and understand on a personal level. 

Create something that resonates individually and leaves a mark. Tell them a story. Be shamelessly yourself and own it. People are going to talk. Connect with likeminded individuals and cultivate relationships with them.  The best way to do that is by introducing Micro and Nano influencers to the brand. Thus incorporating normal, everyday people into the brand. People love a familiar face, it’s easier to trust and invest in the brand if they know its GENUINE and TRUE to something bigger than just making money or a sale.