Whether you’re a trained perfectionist or just super organised. It’s always good to have a plan, especially when using social media.
When planning using social media for marketing purposes it’s important to remember relevant dates and holidays. To stay current you need to know what the latest trends are. It allows you to strike a balance and manage time correctly to avoid mistakes.
Look back at your social media strategy. Do a thorough investigation on who, what and why you’re posting. Analyse which platforms work best and which don’t. Work on improving the problem areas. Decide on a target audience. Age groups, ect.
Next, know who your followers are. Understand the demographics on the platform you’re posting on. Why are people viewing your content? Who is viewing your content? Who isn’t seeing your content at all? All very important questions.
Once you have established the necessary information, you can start planning. Know the content you want to post and on which platform it would work best.