Influencer Marketing

What does it mean?

It is the latest development in the marketing world. People are now using social media platforms such as Facebook, Instagram and twitter to promote and sell products and services.  Advertisements and sponsored content are all examples of Social Media Marketing. But what does Influencer Marketing mean?

It is a marketing strategy that focuses on targeting key industry leaders to raise brand awareness. It’s a more efficient way in promoting you product or service. People are more open to investing in something they know is genuine. It’s about using everyday technology to your advantage and creating a more trustworthy relationship with consumers.  

“Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer's audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.” – described by Google.