We live in a social media driven world. What started out as a platform to house information and make connections with friend and family, is now begin used to market and advertise products and services.
"Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it." - THE CONTENT MARKETING INSTITUTE.
Creating original content and sharing it with the world. A lot of brands have invested in this idea, because it shows a more personal and true side of the business. People need to know that Social Media and the internet is a gateway to the world, reaching thousands of people in a matter of seconds. Why not use this to your advantage? It’s is a brilliant way in advertising and promoting your brand.