Influencer Marketing is the topic on everyone’s lips. People have their eyes fixed on the ball but do they know where to start? Just a quick breakdown on everything you need to know about INFLUENCERS.
Smaller scale following, ranging between 500-5000 followers on social media.
Higher success rate than using MACRO/CELEBRITY influencers.
Adds personality to your brand.
Allows a more authentic and genuine approach to Influencer Marketing.
People can easily relate to your brand.
Larger scale following, ranging between 10000 and higher.
Cheaper option than using a CELEBRITY INFLUENCER.
Harder to make an impact on your everyday community.
Influencers are considered to be extremely knowledgeable in their field. Some may even call them experts.
Doesn’t allow any room to grow, as they are only knowledgeable in certain things, that might not make a good match to the brand.
Takes longer to find the perfect candidate. Influencers are choosing their own fields and hobbies ect. For example: yoga, art, food, fitness, beauty, animals.
Usually they have a huge social media presence, it hard to fill a cup which is already full.
And there you go, all the basic info you need to know before investing in any influences.