The South African marketing landscape is set to close the gap that has been noted in relation to successful usage and trends of micro-influencers globally. Probably the most underrated benefits of influencer marketing is the creation of content, both online and offline. The potential of this authentic content creation and the consumer engagement is unlocked.
The only constant in social media marketing is the algorithm changes from the platforms, and the only trustworthy strategy can be the usage of micro-influencers. New activity from new users converts into a wider net of earned media, outside of existing customers.