Influencer Basics Course – 2021 (Module 1)

This course is designed for both the beginner and the individual that would like to further their Influencer Career. Everything you need to know about the Influencer Marketing industry, building your own Social media brand as an Influencer, producing effective content for all social media platforms, growing your audience with a targeted strategy and how to monetise and value your social media platforms for brand collaborations.


  • Define your Online Social Media Brand as an Influencer
  • Position your Social Media platforms as a personal brand
  • Grow your audience / followers with a targeted strategy
  • Optimise your Social Media profiles
  • Social Media Platform Training – Instagram, Facebook, Twitter, YouTube
  • Social Media Algorithms (and how to make them work for you)
  • Producing quality content
  • Increasing Reach
  • Engagement ratios and metrics for Influencers
  • Social Media audience vetting
  • Monetise and value your social media platforms for brand collaborations
  • Individual monitoring and strategy development per influencer
  • Q&A sessions and guest appearances from established SA influencers
Date: Thursday, 18 February 2021
Venue: Online – login access codes and details for live interactive session supplied to attendees
Time: 10h30 – 13h30
Cost: R195